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Hariharan Rajandeeran

Jan 27, 20232 min read

What is a Go-To-Market Strategy?

A go-to-market (GTM) strategy is a plan for how a company will introduce a new product or service to the market and achieve its desired...

Hariharan Rajandeeran

May 1, 20225 min read

Search is one of the most used functions on the internet. According to Internet Live Stats, Google searches alone average 3.8 billion a...

Hariharan Rajandeeran

Apr 28, 20223 min read

User Interface (UI) and User Experience (UX) are often confused with one another as they both work hand-in-hand. Here is a simple...

Hariharan Rajandeeran

Apr 27, 20225 min read

User Experience (UX) and Customer Experience (CX) both share insight into a person’s relationship with a company or brand. It is no...