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Our article, Death of Cookies Part 1: The Impact, outlines the challenges that advertisers will face once cookies are phased out. To...

The deprecation of cookies is a major change that will have a significant impact on the digital advertising industry. Cookies are small...

This is your road to learning the basics of Digital Media. Understanding Marketing Introduction to Media Creative vs Media Introduction...

There is no way we can comprehend or assess media performance without first understanding the various media metrics available to us....

While the trackability of digital media gives us a lot of data to go off, measurement of digital media performance is not as...

In an agency-client relationship, it is common for the media planning process to be split into two stages: media approach and media...

Tracking One of the most powerful qualities of digital media is that almost every aspect of it is trackable. We can track if someone has...

We have covered the definition of strategy and how it differs from planning in the article Strategy vs Planning. In this article, we will...

One of the most powerful things about digital media is its ability to reach specific groups of people with great accuracy. That said,...

Here, we go into detail on the various media objectives that are used in media planning, and how they are traditionally represented as...

For any media execution to succeed, you need a strategy, you need a plan. This is the theoretical solution to your business and media...

What is a brief? A media brief is a resource or document that provides the guiding parameters for, and outlines the expectations of, a...

The flowchart below provides you with an overview of the steps involved in a typical Digital Media campaign, from creating a brief to...

When you hear the term 'channels' in digital media, it is referring to the avenue in which your marketing message will be delivered....

The Triad of Advertising For advertising campaigns to materialise, you need three key players: advertiser, publisher and consumer. This...

Why Digital? The rate of digital adoption around the world cannot be understated. Internet and mobile device usage has increased...

What is the difference between Creative and Media in Advertising? As you have seen from the marketing fundamentals chart, creative and...

What is Media? When we hear the term 'Media', we naturally think press, news reporters, journalists. However, in marketing and...

What is Marketing? Marketing is often seen as the practice of promoting or selling a product through the use of advertising and direct...