Death of Cookies Part 2: The Solution
Our article, Death of Cookies Part 1: The Impact, outlines the challenges that advertisers will face once cookies are phased out. To...
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Hariharan Rajandeeran
Jan 29, 20232 min read
Death of Cookies Part 1: The Impact
The deprecation of cookies is a major change that will have a significant impact on the digital advertising industry. Cookies are small...
Hariharan Rajandeeran
Jul 16, 20221 min read
Digital Media 101
This is your road to learning the basics of Digital Media. Understanding Marketing Introduction to Media Creative vs Media Introduction...
Hariharan Rajandeeran
Apr 24, 20226 min read
Digital Media Metrics
There is no way we can comprehend or assess media performance without first understanding the various media metrics available to us....
Hariharan Rajandeeran
Apr 24, 20224 min read
Measurement
While the trackability of digital media gives us a lot of data to go off, measurement of digital media performance is not as...
Hariharan Rajandeeran
Apr 23, 20226 min read
Media Planning
In an agency-client relationship, it is common for the media planning process to be split into two stages: media approach and media...
Hariharan Rajandeeran
Apr 23, 20225 min read
Tracking and Ad Trafficking
Tracking One of the most powerful qualities of digital media is that almost every aspect of it is trackable. We can track if someone has...
Hariharan Rajandeeran
Apr 22, 20227 min read
Media Strategy
We have covered the definition of strategy and how it differs from planning in the article Strategy vs Planning. In this article, we will...
Hariharan Rajandeeran
Apr 21, 20225 min read
Target Audiences and Data
One of the most powerful things about digital media is its ability to reach specific groups of people with great accuracy. That said,...
Hariharan Rajandeeran
Apr 20, 20222 min read
Media Objectives
Here, we go into detail on the various media objectives that are used in media planning, and how they are traditionally represented as...
Hariharan Rajandeeran
Apr 19, 20222 min read
Strategy vs Planning
For any media execution to succeed, you need a strategy, you need a plan. This is the theoretical solution to your business and media...
Hariharan Rajandeeran
Apr 18, 20223 min read
Campaign Brief
What is a brief? A media brief is a resource or document that provides the guiding parameters for, and outlines the expectations of, a...
Hariharan Rajandeeran
Apr 17, 20221 min read
Campaign Lifecycle
The flowchart below provides you with an overview of the steps involved in a typical Digital Media campaign, from creating a brief to...
Hariharan Rajandeeran
Apr 16, 20222 min read
Common Digital Channels
When you hear the term 'channels' in digital media, it is referring to the avenue in which your marketing message will be delivered....
Hariharan Rajandeeran
Apr 15, 20221 min read
Advertiser, Publisher, Consumer
The Triad of Advertising For advertising campaigns to materialise, you need three key players: advertiser, publisher and consumer. This...
Hariharan Rajandeeran
Apr 14, 20222 min read
Introduction to Digital Media
Why Digital? The rate of digital adoption around the world cannot be understated. Internet and mobile device usage has increased...
Hariharan Rajandeeran
Apr 13, 20222 min read
Creative vs Media
What is the difference between Creative and Media in Advertising? As you have seen from the marketing fundamentals chart, creative and...
Hariharan Rajandeeran
Apr 12, 20222 min read
Introduction to Media
What is Media? When we hear the term 'Media', we naturally think press, news reporters, journalists. However, in marketing and...
Hariharan Rajandeeran
Apr 11, 20222 min read
Understanding Marketing
What is Marketing? Marketing is often seen as the practice of promoting or selling a product through the use of advertising and direct...
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