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Over the last decade, marketers have been obsessed with the idea of going "viral" with their campaigns. That is a great outcome, but not...

Quite often marketing messages fall on deaf ears as they are too focused on what the brand wants to say without thinking about how their...

A big part of marketing is understanding how the consumer thinks. However, a lot of our market research is based on the premise that our...

The marketing world has two strong camps with polar views on how to approach marketing. In one camp, we have marketers who believe in...

We need to start approaching business in a different way. No longer are we in the era of just selling products. The expectations of...

This is arguably one of the most important books for everyone to read. In this digital age, information spreads like wildfire, whether it...

In his book, Daniel Kahneman goes into detail on how the human brain works and how this shapes the way we think and behave. It is loaded...

Martin Lindstrom takes us into the mind of a consumer and unpacks what causes us to make purchase decisions in his book, Buyology. He...

In his book, Seth Godin brings us back to the root of marketing, which is essentially the conversation between brand and customer. For...