The Tipping Point by Malcolm Gladwell
Over the last decade, marketers have been obsessed with the idea of going "viral" with their campaigns. That is a great outcome, but not...
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Hariharan Rajandeeran
Feb 9, 20234 min read
Made to Stick by Chip Heath and Dan Heath
Quite often marketing messages fall on deaf ears as they are too focused on what the brand wants to say without thinking about how their...
Hariharan Rajandeeran
Jan 26, 20234 min read
Blink by Malcolm Gladwell
A big part of marketing is understanding how the consumer thinks. However, a lot of our market research is based on the premise that our...
Hariharan Rajandeeran
Jan 12, 20232 min read
The Long and the Short of It by Les Binet and Peter Field
The marketing world has two strong camps with polar views on how to approach marketing. In one camp, we have marketers who believe in...
Hariharan Rajandeeran
Dec 16, 20223 min read
Reinventing the Product by Eric Schaeffer and David Sovie
We need to start approaching business in a different way. No longer are we in the era of just selling products. The expectations of...
Hariharan Rajandeeran
Oct 28, 20223 min read
Factfulness by Hans Rosling
This is arguably one of the most important books for everyone to read. In this digital age, information spreads like wildfire, whether it...
Hariharan Rajandeeran
Oct 14, 20224 min read
Thinking, Fast and Slow by Daniel Kahneman
In his book, Daniel Kahneman goes into detail on how the human brain works and how this shapes the way we think and behave. It is loaded...
Hariharan Rajandeeran
Sep 30, 20223 min read
Buyology by Martin Lindstrom
Martin Lindstrom takes us into the mind of a consumer and unpacks what causes us to make purchase decisions in his book, Buyology. He...
Hariharan Rajandeeran
Sep 7, 20222 min read
Permission Marketing by Seth Godin
In his book, Seth Godin brings us back to the root of marketing, which is essentially the conversation between brand and customer. For...
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