Get in the Game: Wendy's keeps Fortnite fresh
For those who weren't aware, the gaming industry has blown up in the last decade. According to Statista, there are an estimated 3.2...
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Hariharan Rajandeeran
Feb 28, 20232 min read
A ‘Fan’ of Beating the System: Vienna Tourist Board's masterful channel selection
What do you do when traditional media outlets reject your content due to blanket policies? This is what happened to Vienna Tourism Board...
Hariharan Rajandeeran
Feb 16, 20232 min read
More Than Just a Branding Tool: The Iconic uses video to drive sales
Video ads, as we know, have to be approached differently on digital media channels compared to TV due to the nature of the environment....
Hariharan Rajandeeran
Jan 18, 20232 min read
From Tech to Tact: Sprite's Facing a Hater campaign tackles cyber-bullying
We have seen brands enter discussions on social issues for many years now. There is often debate amongst people and marketers around the...
Hariharan Rajandeeran
Sep 14, 20222 min read
Defy the Norm: Adidas empowers women in their Beyond The Surface campaign
Let's talk OOH for a moment because this campaign by Adidas has been making waves, literally, and is a great starting point for digital...
Hariharan Rajandeeran
Apr 26, 20222 min read
In the Mood for Data: Snickers' Hungerithm campaign
Data. Everyone knows it's important, but nobody wants to come anywhere near it. Hold that yawn. Let this Snickers campaign change your...
Hariharan Rajandeeran
Apr 25, 20222 min read
Culture Meets Code: Nike's Air Max Graffiti Store campaign
The real world and the digital world have been seen as two separate spaces for the longest time. Even today, it is hard for us to...
Hariharan Rajandeeran
Apr 25, 20221 min read
Ads, What a Drag: Burger King's Anti Pre-Roll campaign
Let's be honest, nobody really looks forward to seeing ads, especially when they are waiting for their video to load on YouTube. In this...
Hariharan Rajandeeran
Apr 1, 20222 min read
Channel-ception: Adidas takes an interesting multichannel approach
We've all heard the term 'multichannel approach' or 'online and offline integration'. What this often means is that we run the same...
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