How to Optimise Your Content for Voice Search
The rise of voice search has been nothing short of game-changing. With more and more people using voice assistants like Siri, Alexa, and...
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Hariharan Rajandeeran
Feb 17, 20232 min read
How Does MarTech Play Into Digital Transformation?
If you’ve landed here and are wondering what ‘digital transformation’ is, you can read about it in our previous introductory article to...
Hariharan Rajandeeran
Feb 14, 20232 min read
MarTech Audit Checklist
Performing a MarTech audit is an important process that helps businesses to understand their current MarTech stack, identify gaps, and...
Hariharan Rajandeeran
Feb 14, 20232 min read
How to Pick the Right MarTech Stack for Your Business
Marketing Technology (MarTech) has become an essential component of modern businesses, as it helps automate and streamline various...
Hariharan Rajandeeran
Feb 13, 20234 min read
Introduction to MarTech
What is MarTech? Marketing technology, also known as "MarTech," refers to the tools and platforms that enable businesses to manage and...
Hariharan Rajandeeran
Feb 10, 20233 min read
What Is BigQuery and How Can It Help Marketers?
Data management and analysis is evolving, but thankfully new programs and solutions are constantly popping up to make life easier for us....
Hariharan Rajandeeran
Feb 2, 20232 min read
A Step-By-Step Guide to Digital Transformation
I know Digital Transformation sounds ominous and it is a struggle to even know where to begin. Fret not, here’s a 10-step guide you can...
Hariharan Rajandeeran
Feb 2, 20233 min read
What Is Digital Transformation and Why Is It So Important for Businesses?
If you’re here reading this, you’ve probably heard the buzzword ‘Digital Transformation’ a million times over the last couple of years...
Hariharan Rajandeeran
Jan 27, 20232 min read
What is a Go-To-Market Strategy?
A go-to-market (GTM) strategy is a plan for how a company will introduce a new product or service to the market and achieve its desired...
Hariharan Rajandeeran
Jul 16, 20221 min read
Digital Media 101
This is your road to learning the basics of Digital Media. Understanding Marketing Introduction to Media Creative vs Media Introduction...
Hariharan Rajandeeran
May 1, 20225 min read
Introduction to SEO
Search is one of the most used functions on the internet. According to Internet Live Stats, Google searches alone average 3.8 billion a...
Hariharan Rajandeeran
Apr 28, 20223 min read
UI vs UX
User Interface (UI) and User Experience (UX) are often confused with one another as they both work hand-in-hand. Here is a simple...
Hariharan Rajandeeran
Apr 27, 20225 min read
UX vs CX
User Experience (UX) and Customer Experience (CX) both share insight into a person’s relationship with a company or brand. It is no...
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