Meta Launches Threads to Rival Twitter: Here’s the 411 on Threads
The internet hallways have been filled with chatter about a bust-up between Meta's Mark Zuckerberg and new Twitter owner, Elon Musk. I'm...
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Hariharan Rajandeeran
Jun 6, 20233 min read
How Apple Vision Pro Will Transform the Future of Marketing
Preview of Apple Vision Pro. Video from Apple's website. If you have accessed the internet in the last 24 hours, you've probably heard of...
Hariharan Rajandeeran
May 29, 20232 min read
What Marketers Should Know About TikTok’s New AI Chatbot Test
The AI revolution is sweeping the internet, and social media platforms like TikTok are early adopters evolving their products to...
Hariharan Rajandeeran
Apr 23, 20233 min read
What Is Google’s Project Magi and What Does It Mean for Marketers?
You’ve probably heard of Google’s spectacular failure during the demo of their AI bot, Bard, which was meant to rival OpenAI’s ChatGPT....
Hariharan Rajandeeran
Apr 11, 20234 min read
6 Highly Effective Social Media Marketing Tactics that Cost You Nothing
Whether you’re a small business starting out or an established company, marketing boils down to the same question - how can I get the...
Hariharan Rajandeeran
Apr 4, 20235 min read
5 Digital Must-Do’s for Brick and Mortar Business
In today's digital world, having a strong online presence is no longer a luxury, but a necessity for businesses of all sizes. Brick and...
Hariharan Rajandeeran
Mar 30, 20234 min read
10 Reasons Why Brands Fail Miserably at Tackling Social Issues
Marketing for social good is a hot topic amongst marketers. Some say it's a great way for brands to help enact meaningful change while...
Hariharan Rajandeeran
Jan 30, 20234 min read
Death of Cookies Part 2: The Solution
Our article, Death of Cookies Part 1: The Impact, outlines the challenges that advertisers will face once cookies are phased out. To...
Hariharan Rajandeeran
Jan 29, 20232 min read
Death of Cookies Part 1: The Impact
The deprecation of cookies is a major change that will have a significant impact on the digital advertising industry. Cookies are small...
Hariharan Rajandeeran
Oct 14, 20222 min read
Details of Netflix's ad tier subscription plan
It has now been confirmed that Netflix's new ad tier subscription plan will launch on 4th November in Australia, along with 11 other...
Hariharan Rajandeeran
Oct 8, 20223 min read
7 low to no cost marketing tactics
Generating sales is a challenge when brand and product awareness is low. This is a problem that most small businesses face as they don't...
Hariharan Rajandeeran
Sep 9, 20222 min read
Ad Model vs Subscription Model for digital content
Consumers have long shunned subscription models as they have come to expect free content and services online due to the hidden nature of...
Hariharan Rajandeeran
Sep 5, 20221 min read
Netflix is bringing ads to their platform
Netflix had originally planned to bring ads to their platform in 2023, but just reported that they will be bringing this forward to 1st...
Hariharan Rajandeeran
Aug 1, 20222 min read
Google's Privacy Sandbox in a nutshell
As we all know, Google is making a move to remove third-party cookies from all Chrome browsers to preserve users' privacy. They have...
Hariharan Rajandeeran
Jul 28, 20222 min read
Google further delays cookie deprecation to 2024
If you're in digital advertising, you've probably heard that Google has just announced a further delay in removing third-party cookies...
Hariharan Rajandeeran
May 10, 20224 min read
4 Ways to Enhance the Visual Online Shopping Experience
The shopping experience has been a physical one for many generations. The advent of the internet has turned this on its head as we now...
Hariharan Rajandeeran
May 7, 20223 min read
Optimise for New Customers with Google Performance Max
Machine learning and automation is all the rage in the digital media industry at the moment, and it is no surprise that Google is at the...
Hariharan Rajandeeran
May 2, 20223 min read
Attention! It's the new metric
One of the biggest questions advertisers have is, “how do we know our ads were actually seen?” Currently, there is no way of truly...
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