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What do you do when traditional media outlets reject your content due to blanket policies? This is what happened to Vienna Tourism Board...

Over the last decade, marketers have been obsessed with the idea of going "viral" with their campaigns. That is a great outcome, but not...

If you’ve landed here and are wondering what ‘digital transformation’ is, you can read about it in our previous introductory article to...

Video ads, as we know, have to be approached differently on digital media channels compared to TV due to the nature of the environment....

Performing a MarTech audit is an important process that helps businesses to understand their current MarTech stack, identify gaps, and...

Marketing Technology (MarTech) has become an essential component of modern businesses, as it helps automate and streamline various...

What is MarTech? Marketing technology, also known as "MarTech," refers to the tools and platforms that enable businesses to manage and...

Data management and analysis is evolving, but thankfully new programs and solutions are constantly popping up to make life easier for us....

Quite often marketing messages fall on deaf ears as they are too focused on what the brand wants to say without thinking about how their...