A ‘Fan’ of Beating the System: Vienna Tourist Board's masterful channel selection
What do you do when traditional media outlets reject your content due to blanket policies? This is what happened to Vienna Tourism Board...
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Hariharan Rajandeeran
Feb 23, 20232 min read
The Tipping Point by Malcolm Gladwell
Over the last decade, marketers have been obsessed with the idea of going "viral" with their campaigns. That is a great outcome, but not...
Hariharan Rajandeeran
Feb 17, 20232 min read
How Does MarTech Play Into Digital Transformation?
If you’ve landed here and are wondering what ‘digital transformation’ is, you can read about it in our previous introductory article to...
Hariharan Rajandeeran
Feb 16, 20232 min read
More Than Just a Branding Tool: The Iconic uses video to drive sales
Video ads, as we know, have to be approached differently on digital media channels compared to TV due to the nature of the environment....
Hariharan Rajandeeran
Feb 14, 20232 min read
MarTech Audit Checklist
Performing a MarTech audit is an important process that helps businesses to understand their current MarTech stack, identify gaps, and...
Hariharan Rajandeeran
Feb 14, 20232 min read
How to Pick the Right MarTech Stack for Your Business
Marketing Technology (MarTech) has become an essential component of modern businesses, as it helps automate and streamline various...
Hariharan Rajandeeran
Feb 13, 20234 min read
Introduction to MarTech
What is MarTech? Marketing technology, also known as "MarTech," refers to the tools and platforms that enable businesses to manage and...
Hariharan Rajandeeran
Feb 10, 20233 min read
What Is BigQuery and How Can It Help Marketers?
Data management and analysis is evolving, but thankfully new programs and solutions are constantly popping up to make life easier for us....
Hariharan Rajandeeran
Feb 9, 20234 min read
Made to Stick by Chip Heath and Dan Heath
Quite often marketing messages fall on deaf ears as they are too focused on what the brand wants to say without thinking about how their...
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