A Step-By-Step Guide to Digital Transformation
I know Digital Transformation sounds ominous and it is a struggle to even know where to begin. Fret not, here’s a 10-step guide you can...
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Hariharan Rajandeeran
Feb 2, 20233 min read
What Is Digital Transformation and Why Is It So Important for Businesses?
If you’re here reading this, you’ve probably heard the buzzword ‘Digital Transformation’ a million times over the last couple of years...
Hariharan Rajandeeran
Jan 30, 20234 min read
Death of Cookies Part 2: The Solution
Our article, Death of Cookies Part 1: The Impact, outlines the challenges that advertisers will face once cookies are phased out. To...
Hariharan Rajandeeran
Jan 29, 20232 min read
Death of Cookies Part 1: The Impact
The deprecation of cookies is a major change that will have a significant impact on the digital advertising industry. Cookies are small...
Hariharan Rajandeeran
Jan 27, 20232 min read
What is a Go-To-Market Strategy?
A go-to-market (GTM) strategy is a plan for how a company will introduce a new product or service to the market and achieve its desired...
Hariharan Rajandeeran
Jan 26, 20234 min read
Blink by Malcolm Gladwell
A big part of marketing is understanding how the consumer thinks. However, a lot of our market research is based on the premise that our...
Hariharan Rajandeeran
Jan 18, 20232 min read
From Tech to Tact: Sprite's Facing a Hater campaign tackles cyber-bullying
We have seen brands enter discussions on social issues for many years now. There is often debate amongst people and marketers around the...
Hariharan Rajandeeran
Jan 12, 20232 min read
The Long and the Short of It by Les Binet and Peter Field
The marketing world has two strong camps with polar views on how to approach marketing. In one camp, we have marketers who believe in...
Hariharan Rajandeeran
Dec 16, 20223 min read
Reinventing the Product by Eric Schaeffer and David Sovie
We need to start approaching business in a different way. No longer are we in the era of just selling products. The expectations of...
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