Factfulness by Hans Rosling
This is arguably one of the most important books for everyone to read. In this digital age, information spreads like wildfire, whether it...
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Hariharan Rajandeeran
Oct 14, 20222 min read
Details of Netflix's ad tier subscription plan
It has now been confirmed that Netflix's new ad tier subscription plan will launch on 4th November in Australia, along with 11 other...
Hariharan Rajandeeran
Oct 14, 20224 min read
Thinking, Fast and Slow by Daniel Kahneman
In his book, Daniel Kahneman goes into detail on how the human brain works and how this shapes the way we think and behave. It is loaded...
Hariharan Rajandeeran
Oct 8, 20223 min read
7 low to no cost marketing tactics
Generating sales is a challenge when brand and product awareness is low. This is a problem that most small businesses face as they don't...
Hariharan Rajandeeran
Sep 30, 20223 min read
Buyology by Martin Lindstrom
Martin Lindstrom takes us into the mind of a consumer and unpacks what causes us to make purchase decisions in his book, Buyology. He...
Hariharan Rajandeeran
Sep 14, 20222 min read
Defy the Norm: Adidas empowers women in their Beyond The Surface campaign
Let's talk OOH for a moment because this campaign by Adidas has been making waves, literally, and is a great starting point for digital...
Hariharan Rajandeeran
Sep 9, 20222 min read
Ad Model vs Subscription Model for digital content
Consumers have long shunned subscription models as they have come to expect free content and services online due to the hidden nature of...
Hariharan Rajandeeran
Sep 7, 20222 min read
Permission Marketing by Seth Godin
In his book, Seth Godin brings us back to the root of marketing, which is essentially the conversation between brand and customer. For...
Hariharan Rajandeeran
Sep 5, 20221 min read
Netflix is bringing ads to their platform
Netflix had originally planned to bring ads to their platform in 2023, but just reported that they will be bringing this forward to 1st...
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