Google's Privacy Sandbox in a nutshell
As we all know, Google is making a move to remove third-party cookies from all Chrome browsers to preserve users' privacy. They have...
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Hariharan Rajandeeran
Jul 28, 20222 min read
Google further delays cookie deprecation to 2024
If you're in digital advertising, you've probably heard that Google has just announced a further delay in removing third-party cookies...
Hariharan Rajandeeran
Jul 16, 20221 min read
Digital Media 101
This is your road to learning the basics of Digital Media. Understanding Marketing Introduction to Media Creative vs Media Introduction...
Hariharan Rajandeeran
May 10, 20224 min read
4 Ways to Enhance the Visual Online Shopping Experience
The shopping experience has been a physical one for many generations. The advent of the internet has turned this on its head as we now...
Hariharan Rajandeeran
May 7, 20223 min read
Optimise for New Customers with Google Performance Max
Machine learning and automation is all the rage in the digital media industry at the moment, and it is no surprise that Google is at the...
Hariharan Rajandeeran
May 2, 20223 min read
Attention! It's the new metric
One of the biggest questions advertisers have is, “how do we know our ads were actually seen?” Currently, there is no way of truly...
Hariharan Rajandeeran
May 1, 20225 min read
Introduction to SEO
Search is one of the most used functions on the internet. According to Internet Live Stats, Google searches alone average 3.8 billion a...
Hariharan Rajandeeran
Apr 28, 20223 min read
UI vs UX
User Interface (UI) and User Experience (UX) are often confused with one another as they both work hand-in-hand. Here is a simple...
Hariharan Rajandeeran
Apr 27, 20225 min read
UX vs CX
User Experience (UX) and Customer Experience (CX) both share insight into a person’s relationship with a company or brand. It is no...
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