In the Mood for Data: Snickers' Hungerithm campaign
Data. Everyone knows it's important, but nobody wants to come anywhere near it. Hold that yawn. Let this Snickers campaign change your...
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Hariharan Rajandeeran
Apr 25, 20222 min read
Culture Meets Code: Nike's Air Max Graffiti Store campaign
The real world and the digital world have been seen as two separate spaces for the longest time. Even today, it is hard for us to...
Hariharan Rajandeeran
Apr 25, 20221 min read
Ads, What a Drag: Burger King's Anti Pre-Roll campaign
Let's be honest, nobody really looks forward to seeing ads, especially when they are waiting for their video to load on YouTube. In this...
Hariharan Rajandeeran
Apr 24, 20226 min read
Digital Media Metrics
There is no way we can comprehend or assess media performance without first understanding the various media metrics available to us....
Hariharan Rajandeeran
Apr 24, 20224 min read
Measurement
While the trackability of digital media gives us a lot of data to go off, measurement of digital media performance is not as...
Hariharan Rajandeeran
Apr 23, 20226 min read
Media Planning
In an agency-client relationship, it is common for the media planning process to be split into two stages: media approach and media...
Hariharan Rajandeeran
Apr 23, 20225 min read
Tracking and Ad Trafficking
Tracking One of the most powerful qualities of digital media is that almost every aspect of it is trackable. We can track if someone has...
Hariharan Rajandeeran
Apr 22, 20227 min read
Media Strategy
We have covered the definition of strategy and how it differs from planning in the article Strategy vs Planning. In this article, we will...
Hariharan Rajandeeran
Apr 21, 20225 min read
Target Audiences and Data
One of the most powerful things about digital media is its ability to reach specific groups of people with great accuracy. That said,...
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