ARCHIVES

Data. Everyone knows it's important, but nobody wants to come anywhere near it. Hold that yawn. Let this Snickers campaign change your...

The real world and the digital world have been seen as two separate spaces for the longest time. Even today, it is hard for us to...

Let's be honest, nobody really looks forward to seeing ads, especially when they are waiting for their video to load on YouTube. In this...

There is no way we can comprehend or assess media performance without first understanding the various media metrics available to us....

While the trackability of digital media gives us a lot of data to go off, measurement of digital media performance is not as...

In an agency-client relationship, it is common for the media planning process to be split into two stages: media approach and media...

Tracking One of the most powerful qualities of digital media is that almost every aspect of it is trackable. We can track if someone has...

We have covered the definition of strategy and how it differs from planning in the article Strategy vs Planning. In this article, we will...

One of the most powerful things about digital media is its ability to reach specific groups of people with great accuracy. That said,...