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Here, we go into detail on the various media objectives that are used in media planning, and how they are traditionally represented as...

For any media execution to succeed, you need a strategy, you need a plan. This is the theoretical solution to your business and media...

What is a brief? A media brief is a resource or document that provides the guiding parameters for, and outlines the expectations of, a...

The flowchart below provides you with an overview of the steps involved in a typical Digital Media campaign, from creating a brief to...

When you hear the term 'channels' in digital media, it is referring to the avenue in which your marketing message will be delivered....

The Triad of Advertising For advertising campaigns to materialise, you need three key players: advertiser, publisher and consumer. This...

Why Digital? The rate of digital adoption around the world cannot be understated. Internet and mobile device usage has increased...

What is the difference between Creative and Media in Advertising? As you have seen from the marketing fundamentals chart, creative and...

What is Media? When we hear the term 'Media', we naturally think press, news reporters, journalists. However, in marketing and...