Media Objectives
Here, we go into detail on the various media objectives that are used in media planning, and how they are traditionally represented as...
top of page
ARCHIVES
Search
Hariharan Rajandeeran
Apr 19, 20222 min read
Strategy vs Planning
For any media execution to succeed, you need a strategy, you need a plan. This is the theoretical solution to your business and media...
Hariharan Rajandeeran
Apr 18, 20223 min read
Campaign Brief
What is a brief? A media brief is a resource or document that provides the guiding parameters for, and outlines the expectations of, a...
Hariharan Rajandeeran
Apr 17, 20221 min read
Campaign Lifecycle
The flowchart below provides you with an overview of the steps involved in a typical Digital Media campaign, from creating a brief to...
Hariharan Rajandeeran
Apr 16, 20222 min read
Common Digital Channels
When you hear the term 'channels' in digital media, it is referring to the avenue in which your marketing message will be delivered....
Hariharan Rajandeeran
Apr 15, 20221 min read
Advertiser, Publisher, Consumer
The Triad of Advertising For advertising campaigns to materialise, you need three key players: advertiser, publisher and consumer. This...
Hariharan Rajandeeran
Apr 14, 20222 min read
Introduction to Digital Media
Why Digital? The rate of digital adoption around the world cannot be understated. Internet and mobile device usage has increased...
Hariharan Rajandeeran
Apr 13, 20222 min read
Creative vs Media
What is the difference between Creative and Media in Advertising? As you have seen from the marketing fundamentals chart, creative and...
Hariharan Rajandeeran
Apr 12, 20222 min read
Introduction to Media
What is Media? When we hear the term 'Media', we naturally think press, news reporters, journalists. However, in marketing and...
bottom of page