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Hariharan Rajandeeran

Sep 14, 20222 min read

Defy the Norm: Adidas empowers women in their Beyond The Surface campaign

Let's talk OOH for a moment because this campaign by Adidas has been making waves, literally, and is a great starting point for digital...

Hariharan Rajandeeran

Apr 1, 20222 min read

Channel-ception: Adidas takes an interesting multichannel approach

We've all heard the term 'multichannel approach' or 'online and offline integration'. What this often means is that we run the same...