ARCHIVES

Hariharan Rajandeeran

Sep 14, 20222 min read

Defy the Norm: Adidas empowers women in their Beyond The Surface campaign

Let's talk OOH for a moment because this campaign by Adidas has been making waves, literally, and is a great starting point for digital...

Hariharan Rajandeeran

Apr 1, 20222 min read

We've all heard the term 'multichannel approach' or 'online and offline integration'. What this often means is that we run the same...