Death of Cookies Part 1: The Impact
The deprecation of cookies is a major change that will have a significant impact on the digital advertising industry. Cookies are small...
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Hariharan Rajandeeran
Oct 14, 20222 min read
Details of Netflix's ad tier subscription plan
It has now been confirmed that Netflix's new ad tier subscription plan will launch on 4th November in Australia, along with 11 other...
Hariharan Rajandeeran
Sep 9, 20222 min read
Ad Model vs Subscription Model for digital content
Consumers have long shunned subscription models as they have come to expect free content and services online due to the hidden nature of...
Hariharan Rajandeeran
Sep 5, 20221 min read
Netflix is bringing ads to their platform
Netflix had originally planned to bring ads to their platform in 2023, but just reported that they will be bringing this forward to 1st...
Hariharan Rajandeeran
May 10, 20224 min read
4 Ways to Enhance the Visual Online Shopping Experience
The shopping experience has been a physical one for many generations. The advent of the internet has turned this on its head as we now...
Hariharan Rajandeeran
Apr 26, 20222 min read
In the Mood for Data: Snickers' Hungerithm campaign
Data. Everyone knows it's important, but nobody wants to come anywhere near it. Hold that yawn. Let this Snickers campaign change your...
Hariharan Rajandeeran
Apr 25, 20222 min read
Culture Meets Code: Nike's Air Max Graffiti Store campaign
The real world and the digital world have been seen as two separate spaces for the longest time. Even today, it is hard for us to...
Hariharan Rajandeeran
Apr 17, 20221 min read
Campaign Lifecycle
The flowchart below provides you with an overview of the steps involved in a typical Digital Media campaign, from creating a brief to...
Hariharan Rajandeeran
Apr 15, 20221 min read
Advertiser, Publisher, Consumer
The Triad of Advertising For advertising campaigns to materialise, you need three key players: advertiser, publisher and consumer. This...
Hariharan Rajandeeran
Apr 14, 20222 min read
Introduction to Digital Media
Why Digital? The rate of digital adoption around the world cannot be understated. Internet and mobile device usage has increased...
Hariharan Rajandeeran
Apr 12, 20222 min read
Introduction to Media
What is Media? When we hear the term 'Media', we naturally think press, news reporters, journalists. However, in marketing and...
Hariharan Rajandeeran
Apr 1, 20222 min read
Channel-ception: Adidas takes an interesting multichannel approach
We've all heard the term 'multichannel approach' or 'online and offline integration'. What this often means is that we run the same...
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