What Marketers Should Know About TikTok’s New AI Chatbot Test
The AI revolution is sweeping the internet, and social media platforms like TikTok are early adopters evolving their products to...
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Hariharan Rajandeeran
Apr 23, 20233 min read
What Is Google’s Project Magi and What Does It Mean for Marketers?
You’ve probably heard of Google’s spectacular failure during the demo of their AI bot, Bard, which was meant to rival OpenAI’s ChatGPT....
Hariharan Rajandeeran
Feb 17, 20232 min read
How Does MarTech Play Into Digital Transformation?
If you’ve landed here and are wondering what ‘digital transformation’ is, you can read about it in our previous introductory article to...
Hariharan Rajandeeran
Jan 18, 20232 min read
From Tech to Tact: Sprite's Facing a Hater campaign tackles cyber-bullying
We have seen brands enter discussions on social issues for many years now. There is often debate amongst people and marketers around the...
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