Hariharan RajandeeranFeb 9, 20234 min readGood ReadsMade to Stick by Chip Heath and Dan HeathQuite often marketing messages fall on deaf ears as they are too focused on what the brand wants to say without thinking about how their...
Hariharan RajandeeranApr 13, 20222 min readDigital MediaCreative vs MediaWhat is the difference between Creative and Media in Advertising? As you have seen from the marketing fundamentals chart, creative and...
