Death of Cookies Part 2: The Solution
Our article, Death of Cookies Part 1: The Impact, outlines the challenges that advertisers will face once cookies are phased out. To...
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Hariharan Rajandeeran
Jan 29, 20232 min read
Death of Cookies Part 1: The Impact
The deprecation of cookies is a major change that will have a significant impact on the digital advertising industry. Cookies are small...
Hariharan Rajandeeran
Oct 8, 20223 min read
7 low to no cost marketing tactics
Generating sales is a challenge when brand and product awareness is low. This is a problem that most small businesses face as they don't...
Hariharan Rajandeeran
Aug 1, 20222 min read
Google's Privacy Sandbox in a nutshell
As we all know, Google is making a move to remove third-party cookies from all Chrome browsers to preserve users' privacy. They have...
Hariharan Rajandeeran
Jul 28, 20222 min read
Google further delays cookie deprecation to 2024
If you're in digital advertising, you've probably heard that Google has just announced a further delay in removing third-party cookies...
Hariharan Rajandeeran
Apr 26, 20222 min read
In the Mood for Data: Snickers' Hungerithm campaign
Data. Everyone knows it's important, but nobody wants to come anywhere near it. Hold that yawn. Let this Snickers campaign change your...
Hariharan Rajandeeran
Apr 19, 20222 min read
Strategy vs Planning
For any media execution to succeed, you need a strategy, you need a plan. This is the theoretical solution to your business and media...
Hariharan Rajandeeran
Apr 18, 20223 min read
Campaign Brief
What is a brief? A media brief is a resource or document that provides the guiding parameters for, and outlines the expectations of, a...
Hariharan Rajandeeran
Apr 16, 20222 min read
Common Digital Channels
When you hear the term 'channels' in digital media, it is referring to the avenue in which your marketing message will be delivered....
Hariharan Rajandeeran
Apr 14, 20222 min read
Introduction to Digital Media
Why Digital? The rate of digital adoption around the world cannot be understated. Internet and mobile device usage has increased...
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