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Our article, Death of Cookies Part 1: The Impact, outlines the challenges that advertisers will face once cookies are phased out. To...

The deprecation of cookies is a major change that will have a significant impact on the digital advertising industry. Cookies are small...

Generating sales is a challenge when brand and product awareness is low. This is a problem that most small businesses face as they don't...

As we all know, Google is making a move to remove third-party cookies from all Chrome browsers to preserve users' privacy. They have...

If you're in digital advertising, you've probably heard that Google has just announced a further delay in removing third-party cookies...

Data. Everyone knows it's important, but nobody wants to come anywhere near it. Hold that yawn. Let this Snickers campaign change your...

For any media execution to succeed, you need a strategy, you need a plan. This is the theoretical solution to your business and media...

What is a brief? A media brief is a resource or document that provides the guiding parameters for, and outlines the expectations of, a...

When you hear the term 'channels' in digital media, it is referring to the avenue in which your marketing message will be delivered....

Why Digital? The rate of digital adoption around the world cannot be understated. Internet and mobile device usage has increased...