Hariharan RajandeeranFeb 17, 20232 minKnowledgeHow Does MarTech Play Into Digital Transformation?If you’ve landed here and are wondering what ‘digital transformation’ is, you can read about it in our previous introductory article to...
Hariharan RajandeeranFeb 2, 20232 minKnowledgeA Step-By-Step Guide to Digital TransformationI know Digital Transformation sounds ominous and it is a struggle to even know where to begin. Fret not, here’s a 10-step guide you can...
Hariharan RajandeeranFeb 2, 20233 minKnowledgeWhat Is Digital Transformation and Why Is It So Important for Businesses?If you’re here reading this, you’ve probably heard the buzzword ‘Digital Transformation’ a million times over the last couple of years...
Hariharan RajandeeranDec 16, 20223 minGood ReadsReinventing the Product by Eric Schaeffer and David SovieWe need to start approaching business in a different way. No longer are we in the era of just selling products. The expectations of...