What Is Google’s Project Magi and What Does It Mean for Marketers?
You’ve probably heard of Google’s spectacular failure during the demo of their AI bot, Bard, which was meant to rival OpenAI’s ChatGPT....
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Hariharan Rajandeeran
Jan 29, 20232 min read
Death of Cookies Part 1: The Impact
The deprecation of cookies is a major change that will have a significant impact on the digital advertising industry. Cookies are small...
Hariharan Rajandeeran
Aug 1, 20222 min read
Google's Privacy Sandbox in a nutshell
As we all know, Google is making a move to remove third-party cookies from all Chrome browsers to preserve users' privacy. They have...
Hariharan Rajandeeran
Jul 28, 20222 min read
Google further delays cookie deprecation to 2024
If you're in digital advertising, you've probably heard that Google has just announced a further delay in removing third-party cookies...
Hariharan Rajandeeran
May 7, 20223 min read
Optimise for New Customers with Google Performance Max
Machine learning and automation is all the rage in the digital media industry at the moment, and it is no surprise that Google is at the...
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