How Apple Vision Pro Will Transform the Future of Marketing
Preview of Apple Vision Pro. Video from Apple's website. If you have accessed the internet in the last 24 hours, you've probably heard of...
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Hariharan Rajandeeran
Mar 30, 20234 min read
10 Reasons Why Brands Fail Miserably at Tackling Social Issues
Marketing for social good is a hot topic amongst marketers. Some say it's a great way for brands to help enact meaningful change while...
Hariharan Rajandeeran
Feb 23, 20232 min read
The Tipping Point by Malcolm Gladwell
Over the last decade, marketers have been obsessed with the idea of going "viral" with their campaigns. That is a great outcome, but not...
Hariharan Rajandeeran
Feb 10, 20233 min read
What Is BigQuery and How Can It Help Marketers?
Data management and analysis is evolving, but thankfully new programs and solutions are constantly popping up to make life easier for us....
Hariharan Rajandeeran
Feb 9, 20234 min read
Made to Stick by Chip Heath and Dan Heath
Quite often marketing messages fall on deaf ears as they are too focused on what the brand wants to say without thinking about how their...
Hariharan Rajandeeran
Feb 2, 20233 min read
What Is Digital Transformation and Why Is It So Important for Businesses?
If you’re here reading this, you’ve probably heard the buzzword ‘Digital Transformation’ a million times over the last couple of years...
Hariharan Rajandeeran
Jan 12, 20232 min read
The Long and the Short of It by Les Binet and Peter Field
The marketing world has two strong camps with polar views on how to approach marketing. In one camp, we have marketers who believe in...
Hariharan Rajandeeran
Oct 28, 20223 min read
Factfulness by Hans Rosling
This is arguably one of the most important books for everyone to read. In this digital age, information spreads like wildfire, whether it...
Hariharan Rajandeeran
Oct 14, 20224 min read
Thinking, Fast and Slow by Daniel Kahneman
In his book, Daniel Kahneman goes into detail on how the human brain works and how this shapes the way we think and behave. It is loaded...
Hariharan Rajandeeran
Oct 8, 20223 min read
7 low to no cost marketing tactics
Generating sales is a challenge when brand and product awareness is low. This is a problem that most small businesses face as they don't...
Hariharan Rajandeeran
Sep 30, 20223 min read
Buyology by Martin Lindstrom
Martin Lindstrom takes us into the mind of a consumer and unpacks what causes us to make purchase decisions in his book, Buyology. He...
Hariharan Rajandeeran
Sep 14, 20222 min read
Defy the Norm: Adidas empowers women in their Beyond The Surface campaign
Let's talk OOH for a moment because this campaign by Adidas has been making waves, literally, and is a great starting point for digital...
Hariharan Rajandeeran
Sep 7, 20222 min read
Permission Marketing by Seth Godin
In his book, Seth Godin brings us back to the root of marketing, which is essentially the conversation between brand and customer. For...
Hariharan Rajandeeran
Apr 25, 20221 min read
Ads, What a Drag: Burger King's Anti Pre-Roll campaign
Let's be honest, nobody really looks forward to seeing ads, especially when they are waiting for their video to load on YouTube. In this...
Hariharan Rajandeeran
Apr 12, 20222 min read
Introduction to Media
What is Media? When we hear the term 'Media', we naturally think press, news reporters, journalists. However, in marketing and...
Hariharan Rajandeeran
Apr 1, 20222 min read
Channel-ception: Adidas takes an interesting multichannel approach
We've all heard the term 'multichannel approach' or 'online and offline integration'. What this often means is that we run the same...
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