How Apple Vision Pro Will Transform the Future of Marketing
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Preview of Apple Vision Pro. Video from Apple's website. If you have accessed the internet in the last 24 hours, you've probably heard of...
Hariharan Rajandeeran
- Mar 30, 2023
- 4 min
10 Reasons Why Brands Fail Miserably at Tackling Social Issues
Marketing for social good is a hot topic amongst marketers. Some say it's a great way for brands to help enact meaningful change while...
Hariharan Rajandeeran
- Feb 23, 2023
- 2 min
The Tipping Point by Malcolm Gladwell
Over the last decade, marketers have been obsessed with the idea of going "viral" with their campaigns. That is a great outcome, but not...
Hariharan Rajandeeran
- Feb 10, 2023
- 3 min
What Is BigQuery and How Can It Help Marketers?
Data management and analysis is evolving, but thankfully new programs and solutions are constantly popping up to make life easier for us....
Hariharan Rajandeeran
- Feb 9, 2023
- 4 min
Made to Stick by Chip Heath and Dan Heath
Quite often marketing messages fall on deaf ears as they are too focused on what the brand wants to say without thinking about how their...
Hariharan Rajandeeran
- Feb 2, 2023
- 3 min
What Is Digital Transformation and Why Is It So Important for Businesses?
If you’re here reading this, you’ve probably heard the buzzword ‘Digital Transformation’ a million times over the last couple of years...
Hariharan Rajandeeran
- Jan 12, 2023
- 2 min
The Long and the Short of It by Les Binet and Peter Field
The marketing world has two strong camps with polar views on how to approach marketing. In one camp, we have marketers who believe in...
Hariharan Rajandeeran
- Oct 28, 2022
- 3 min
Factfulness by Hans Rosling
This is arguably one of the most important books for everyone to read. In this digital age, information spreads like wildfire, whether it...
Hariharan Rajandeeran
- Oct 14, 2022
- 4 min
Thinking, Fast and Slow by Daniel Kahneman
In his book, Daniel Kahneman goes into detail on how the human brain works and how this shapes the way we think and behave. It is loaded...
Hariharan Rajandeeran
- Oct 8, 2022
- 3 min
7 low to no cost marketing tactics
Generating sales is a challenge when brand and product awareness is low. This is a problem that most small businesses face as they don't...
Hariharan Rajandeeran
- Sep 30, 2022
- 3 min
Buyology by Martin Lindstrom
Martin Lindstrom takes us into the mind of a consumer and unpacks what causes us to make purchase decisions in his book, Buyology. He...
Hariharan Rajandeeran
- Sep 14, 2022
- 2 min
Defy the Norm: Adidas empowers women in their Beyond The Surface campaign
Let's talk OOH for a moment because this campaign by Adidas has been making waves, literally, and is a great starting point for digital...
Hariharan Rajandeeran
- Sep 7, 2022
- 2 min
Permission Marketing by Seth Godin
In his book, Seth Godin brings us back to the root of marketing, which is essentially the conversation between brand and customer. For...
Hariharan Rajandeeran
- Apr 25, 2022
- 1 min
Ads, What a Drag: Burger King's Anti Pre-Roll campaign
Let's be honest, nobody really looks forward to seeing ads, especially when they are waiting for their video to load on YouTube. In this...
Hariharan Rajandeeran
- Apr 12, 2022
- 2 min
Introduction to Media
What is Media? When we hear the term 'Media', we naturally think press, news reporters, journalists. However, in marketing and...
Hariharan Rajandeeran
- Apr 1, 2022
- 2 min
Channel-ception: Adidas takes an interesting multichannel approach
We've all heard the term 'multichannel approach' or 'online and offline integration'. What this often means is that we run the same...
The Digital Equality Project by Hariharan Rajandeeran
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