Hariharan RajandeeranJan 30, 20234 min readNews & ViewsDeath of Cookies Part 2: The SolutionOur article, Death of Cookies Part 1: The Impact, outlines the challenges that advertisers will face once cookies are phased out. To...
Hariharan RajandeeranJan 29, 20232 min readNews & ViewsDeath of Cookies Part 1: The ImpactThe deprecation of cookies is a major change that will have a significant impact on the digital advertising industry. Cookies are small...
Hariharan RajandeeranApr 21, 20225 min readDigital MediaTarget Audiences and DataOne of the most powerful things about digital media is its ability to reach specific groups of people with great accuracy. That said,...