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Hariharan Rajandeeran
Jan 30, 20234 min read
Death of Cookies Part 2: The Solution
Our article, Death of Cookies Part 1: The Impact, outlines the challenges that advertisers will face once cookies are phased out. To...
Hariharan Rajandeeran
Jan 29, 20232 min read
Death of Cookies Part 1: The Impact
The deprecation of cookies is a major change that will have a significant impact on the digital advertising industry. Cookies are small...
Hariharan Rajandeeran
Apr 21, 20225 min read
Target Audiences and Data
One of the most powerful things about digital media is its ability to reach specific groups of people with great accuracy. That said,...
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