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Hariharan Rajandeeran
Jan 30, 20234 min read
Death of Cookies Part 2: The Solution
Our article, Death of Cookies Part 1: The Impact, outlines the challenges that advertisers will face once cookies are phased out. To...


Hariharan Rajandeeran
Jan 29, 20232 min read
Death of Cookies Part 1: The Impact
The deprecation of cookies is a major change that will have a significant impact on the digital advertising industry. Cookies are small...


Hariharan Rajandeeran
Apr 23, 20225 min read
Tracking and Ad Trafficking
Tracking One of the most powerful qualities of digital media is that almost every aspect of it is trackable. We can track if someone has...
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