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Get in the Game: Wendy's keeps Fortnite fresh

For those who weren't aware, the gaming industry has blown up in the last decade. According to Statista, there are an estimated 3.2...

A ‘Fan’ of Beating the System: Vienna Tourist Board's masterful channel selection

What do you do when traditional media outlets reject your content due to blanket policies? This is what happened to Vienna Tourism Board...

More Than Just a Branding Tool: The Iconic uses video to drive sales

Video ads, as we know, have to be approached differently on digital media channels compared to TV due to the nature of the environment....

From Tech to Tact: Sprite's Facing a Hater campaign tackles cyber-bullying

We have seen brands enter discussions on social issues for many years now. There is often debate amongst people and marketers around the...

Defy the Norm: Adidas empowers women in their Beyond The Surface campaign

Let's talk OOH for a moment because this campaign by Adidas has been making waves, literally, and is a great starting point for digital...

In the Mood for Data: Snickers' Hungerithm campaign

Data. Everyone knows it's important, but nobody wants to come anywhere near it. Hold that yawn. Let this Snickers campaign change your...

Culture Meets Code: Nike's Air Max Graffiti Store campaign

The real world and the digital world have been seen as two separate spaces for the longest time. Even today, it is hard for us to...

Ads, What a Drag: Burger King's Anti Pre-Roll campaign

Let's be honest, nobody really looks forward to seeing ads, especially when they are waiting for their video to load on YouTube. In this...

Channel-ception: Adidas takes an interesting multichannel approach

We've all heard the term 'multichannel approach' or 'online and offline integration'. What this often means is that we run the same...