KNOWLEDGE CENTER

Whether you're just starting out, or you're an experienced marketer looking to understand various facets of digital marketing, we've got you covered!

How to Optimise Your Content for Voice Search

The rise of voice search has been nothing short of game-changing. With more and more people using voice assistants like Siri, Alexa, and...

How Does MarTech Play Into Digital Transformation?

If you’ve landed here and are wondering what ‘digital transformation’ is, you can read about it in our previous introductory article to...

MarTech Audit Checklist

Performing a MarTech audit is an important process that helps businesses to understand their current MarTech stack, identify gaps, and...

How to Pick the Right MarTech Stack for Your Business

Marketing Technology (MarTech) has become an essential component of modern businesses, as it helps automate and streamline various...

Introduction to MarTech

What is MarTech? Marketing technology, also known as "MarTech," refers to the tools and platforms that enable businesses to manage and...

What Is BigQuery and How Can It Help Marketers?

Data management and analysis is evolving, but thankfully new programs and solutions are constantly popping up to make life easier for us....

A Step-By-Step Guide to Digital Transformation

I know Digital Transformation sounds ominous and it is a struggle to even know where to begin. Fret not, here’s a 10-step guide you can...

What Is Digital Transformation and Why Is It So Important for Businesses?

If you’re here reading this, you’ve probably heard the buzzword ‘Digital Transformation’ a million times over the last couple of years...

What is a Go-To-Market Strategy?

A go-to-market (GTM) strategy is a plan for how a company will introduce a new product or service to the market and achieve its desired...

Digital Media 101

This is your road to learning the basics of Digital Media. Understanding Marketing Introduction to Media Creative vs Media Introduction...

Introduction to SEO

Search is one of the most used functions on the internet. According to Internet Live Stats, Google searches alone average 3.8 billion a...

UI vs UX

User Interface (UI) and User Experience (UX) are often confused with one another as they both work hand-in-hand. Here is a simple...

UX vs CX

User Experience (UX) and Customer Experience (CX) both share insight into a person’s relationship with a company or brand. It is no...