NEWS&views

Have your finger on the pulse with the latest industry updates and what it means for you

Meta Launches Threads to Rival Twitter: Here’s the 411 on Threads

The internet hallways have been filled with chatter about a bust-up between Meta's Mark Zuckerberg and new Twitter owner, Elon Musk. I'm...

How Apple Vision Pro Will Transform the Future of Marketing

Preview of Apple Vision Pro. Video from Apple's website. If you have accessed the internet in the last 24 hours, you've probably heard of...

What Marketers Should Know About TikTok’s New AI Chatbot Test

The AI revolution is sweeping the internet, and social media platforms like TikTok are early adopters evolving their products to...

What Is Google’s Project Magi and What Does It Mean for Marketers?

You’ve probably heard of Google’s spectacular failure during the demo of their AI bot, Bard, which was meant to rival OpenAI’s ChatGPT....

6 Highly Effective Social Media Marketing Tactics that Cost You Nothing

Whether you’re a small business starting out or an established company, marketing boils down to the same question - how can I get the...

5 Digital Must-Do’s for Brick and Mortar Business

In today's digital world, having a strong online presence is no longer a luxury, but a necessity for businesses of all sizes. Brick and...

10 Reasons Why Brands Fail Miserably at Tackling Social Issues

Marketing for social good is a hot topic amongst marketers. Some say it's a great way for brands to help enact meaningful change while...

Death of Cookies Part 2: The Solution

Our article, Death of Cookies Part 1: The Impact, outlines the challenges that advertisers will face once cookies are phased out. To...

Death of Cookies Part 1: The Impact

The deprecation of cookies is a major change that will have a significant impact on the digital advertising industry. Cookies are small...

Details of Netflix's ad tier subscription plan

It has now been confirmed that Netflix's new ad tier subscription plan will launch on 4th November in Australia, along with 11 other...

7 low to no cost marketing tactics

Generating sales is a challenge when brand and product awareness is low. This is a problem that most small businesses face as they don't...

Ad Model vs Subscription Model for digital content

Consumers have long shunned subscription models as they have come to expect free content and services online due to the hidden nature of...

Netflix is bringing ads to their platform

Netflix had originally planned to bring ads to their platform in 2023, but just reported that they will be bringing this forward to 1st...

Google's Privacy Sandbox in a nutshell

As we all know, Google is making a move to remove third-party cookies from all Chrome browsers to preserve users' privacy. They have...

Google further delays cookie deprecation to 2024

If you're in digital advertising, you've probably heard that Google has just announced a further delay in removing third-party cookies...

4 Ways to Enhance the Visual Online Shopping Experience

The shopping experience has been a physical one for many generations. The advent of the internet has turned this on its head as we now...

Optimise for New Customers with Google Performance Max

Machine learning and automation is all the rage in the digital media industry at the moment, and it is no surprise that Google is at the...

Attention! It's the new metric

One of the biggest questions advertisers have is, “how do we know our ads were actually seen?” Currently, there is no way of truly...