NEWS&views

Have your finger on the pulse with the latest industry updates and what it means for you

Meta Launches Threads to Rival Twitter: Here’s the 411 on Threads

The internet hallways have been filled with chatter about a bust-up between Meta's Mark Zuckerberg and new Twitter owner, Elon Musk. I'm...

Preview of Apple Vision Pro. Video from Apple's website. If you have accessed the internet in the last 24 hours, you've probably heard of...

The AI revolution is sweeping the internet, and social media platforms like TikTok are early adopters evolving their products to...

You’ve probably heard of Google’s spectacular failure during the demo of their AI bot, Bard, which was meant to rival OpenAI’s ChatGPT....

Whether you’re a small business starting out or an established company, marketing boils down to the same question - how can I get the...

In today's digital world, having a strong online presence is no longer a luxury, but a necessity for businesses of all sizes. Brick and...

Marketing for social good is a hot topic amongst marketers. Some say it's a great way for brands to help enact meaningful change while...

Our article, Death of Cookies Part 1: The Impact, outlines the challenges that advertisers will face once cookies are phased out. To...

The deprecation of cookies is a major change that will have a significant impact on the digital advertising industry. Cookies are small...

It has now been confirmed that Netflix's new ad tier subscription plan will launch on 4th November in Australia, along with 11 other...

Generating sales is a challenge when brand and product awareness is low. This is a problem that most small businesses face as they don't...

Consumers have long shunned subscription models as they have come to expect free content and services online due to the hidden nature of...

Netflix had originally planned to bring ads to their platform in 2023, but just reported that they will be bringing this forward to 1st...

As we all know, Google is making a move to remove third-party cookies from all Chrome browsers to preserve users' privacy. They have...

If you're in digital advertising, you've probably heard that Google has just announced a further delay in removing third-party cookies...

The shopping experience has been a physical one for many generations. The advent of the internet has turned this on its head as we now...

Machine learning and automation is all the rage in the digital media industry at the moment, and it is no surprise that Google is at the...

One of the biggest questions advertisers have is, “how do we know our ads were actually seen?” Currently, there is no way of truly...