Digital Media 101

This is your road to learning the basics of Digital Media.

1. Understanding Marketing

2. Introduction to Media

3. Creative vs Media

4. Introduction to Digital Media

5. Advertiser, Publisher, Consumer

6. Common Digital Channels

7. Campaign Lifecycle

8. Campaign Brief

9. Strategy vs Planning

10. Media Strategy

11. Media Planning

12. Media Objectives

13. Target Audiences and Data

14. Tracking and Ad Trafficking

15. Digital Media Metrics

16. Measurement

17. Media Plan

18. Campaign Setup

19. Brand Safety

20. Quality Assurance (QA)

21. Reporting and Optimisation